A city that is considered to be one of the artistic capitals of the world - But how do you bring the vibrant culture of Barcelona together with a medical ophthalmology conference? By getting to know the client and thinking outside the box. By getting creative with the style of the city and then pairing it back to fit in with the brief.
I was inspired by Pablo Picasso's cubist style, specifically his reinterpretation of ‘Las Minenas’ by Diego Velazquez which is currently located in the Museu Picasso in Barcelona. Picasso spent most of his young life in Barcelona, being influenced by the city every day.