I was commissioned by Euretina to create the branding for World Retina, an event held every two years during its annual congress. The identity needed to make a strong impact in its own right while sitting comfortably alongside the main congress branding, which changes each year.

The branding features different views of the globe, representing each continent, framed within a hand-drawn eye. It adopts a bold graphic style defined by flat, hand-drawn forms, strong silhouettes, and a limited yet vibrant colour palette. The result is a flexible, eye-catching identity that captures attention instantly.