Muir Fiáin Soaps, which translates to “Wild Sea” in Irish, is a local producer of all-natural seaweed soaps, sourcing its seaweed from the wild Atlantic waters off Ireland’s west coast. The founders’ aim was to create a sustainable, natural product that nourishes, heals, and revitalises the skin. As someone who loves sea swimming, I know firsthand the invigorating energy the ocean can provide, and I wanted that feeling to be reflected in the brand identity. The flowing forms of the lowercase ‘a’ and uppercase ‘M’ in the logo echo the movement of seaweed beneath the water’s surface. This sense of fluidity is carried throughout the brand through hand-drawn illustrations and carefully considered imagery.