Rachel, founder of Hera Social - a content creation and social media strategy business - approached me seeking a brand refresh. Rachel's clarity and vision throughout the process played a key role in shaping the final outcome, ensuring the brand felt both authentic to her and the business.

The resulting brand identity embodies female empowerment and celebrates women in business who want to grow online. We intentionally moved away from the typical “girly” visuals and soft pink tones, in favour of a more sophisticated, luxury-inspired aesthetic. A refined combination of gold, brown, and beige creates a sense of confidence, elegance, and credibility. The final identity is both distinctive and timeless, reflecting the essence of Hera Social.