Let's build your brand
An overview of my process and branding packages. Each package is customisable to suit your needs
The Branding Process
A quick run through of what happens after you enquire and how the design process works
Once you’ve submitted your enquiry, I’ll arrange a quick 15-minute introductory call so we can get to know each other and chat through your project. This is a relaxed, no-pressure conversation where I’ll walk you through my design process and answer any initial questions you might have. We’ll also discuss your goals and discuss deadlines.
Following our call, I’ll put together a tailored design proposal for you, including a detailed overview of the scope and a price estimate. If everything looks good and you’re happy to move forward, we can make it official.
Once your contract is signed and the deposit is received, your project will be secured in my schedule and we’ll get started.
This is where we dive deep into your business and everything it stands for. Your branding isn’t just about looking good - it needs to align with your vision and work strategically for your brand.
You’ll receive an in-depth brand strategy questionnaire, designed to give me a clear understanding of your business, goals, and direction. If needed, we’ll follow up with a discovery call to walk through your responses and share visual references, ensuring we’re fully aligned before moving forward.
From there, I’ll present 2–3 creative directions through carefully curated moodboards. Once you’ve selected your preferred direction, we move into the design stage.
This is where the fun really begins. Once you’ve selected your preferred design direction, I’ll move into the design and exploration stage of your branding project.
This phase involves thoughtful creative exploration across elements like iconography, typography and your overall visual language. It’s not just about designing a logo - it’s about crafting a cohesive identity that reflects the bigger picture of your business.
Once everything is ready, I’ll present a developed design concept based on your chosen moodboard, walking you through the thinking behind each element. From there, you’ll be able to share feedback, and we’ll refine the design together until it feels just right.
Once you’ve approved the final design, I’ll begin creating your brand guidelines or a one-page brand sheet. This document is designed to help you confidently and consistently apply your new branding across all platforms. It’s also a valuable resource you can share with any third parties working on your business.
Once the guidelines are complete and final payment has been received, I’ll move on to preparing and packaging your files. Depending on the agreed deliverables, this stage can take a little time, so I typically allow up to one week from final sign-off to deliver everything. Your final package may include your brand guidelines, a full logo suite, mockups, and exported files (EPS, JPEG, PNG, PDF, TIFF, etc.), along with any additional design templates requested.
Brand Packages
The below packages are customisable. Pricing will depend on what is needed for your individual project.
Starter Brand Package
What's included:
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2 x initial design directions (moodboards)
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1 x design concept including:
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Logo Suite (1 x primary logo, 1 x secondary logo, 1 x submark/logo mark)
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Colour Palette
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Typography system with font pairings
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2-3 Brand Mockups to visualise your branding
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2 x revisions
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One-page brand sheet: A basic overview of your new brand and how to use it
Timeframe: 4-5 weeks*
Full Brand Package
What's included:
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3 x initial design directions (moodboards)
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1 x design concept including:
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Logo Suite (1 x primary logo, 1 x secondary logo, 1 x submark/logo mark)
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Colour Palette
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Typography system with font pairings
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2-3 Brand Mockups to visualise your branding
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Custom illustrations / icons
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2 x revisions
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10+ page brand guidelines: Includes brand usage, tone and imagery style
Timeframe: 8-10 weeks*
+ Website Design
We can design and build your own branded website, either as an individual project or as an add-on to either of the above branding packages. This will include:
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Discovery: Website strategy & sitemap
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Design: Website design & build (Wix) with a full hand-off to client
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Responsive layout
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2 x revisions during prototype stage
+ More Add-ons
We’ll go through your specific needs in more detail during our introduction call, but the options below will give you an idea of what can be included in your project:
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Social media Canva templates
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Instagram highlight covers
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Custom branded illustrations
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Custom branded patterns
